From Nantucket to Muskoka

Snapdragon’s Colourful Weekend Wear Helps Define MuskokaStyle

The dream developed in Nantucket, childhood summer haunt for Pam Willcocks of Canada’s Snapdragon Designs. By age five she was painting and selling seashells to a slew of by-the-sea clients; by age seven she’d earned entrepreneur status.

Inspired by the sand and surf of America’s iconic East Coast, the design of colourful, eye-catching weekendwear eventually became Ms. Willcock’s signature. Her family’s 1980s move to a Lake Jo summer cottage in Muskoka fueled further inspiration.

Woman in Navy and Red Snapdragon Shirt

Woman in Navy and Red Snapdragon Shirt

Fast forward to 2016: Snapdragon’s collection of ponchos, wraps, cashmere cardigans, and brightly-hued tunics help define this season’s Muskoka style.

The Consummate Traveller

Snapdragon Dupatta

Snapdragon Dupatta

Snapdragon’s designs are known for their silkiness and colour. Trained in fine arts, Ms. Willcocks paints flowing, intricate patterns onto sheets of canvas in her Toronto studio: geometric designs in soft pinks and blues, willowy green foliage, and gigantic red, yellow, and orange flowers. Her patterns are taken to a team of artisans in India where they’re handcarved into blocks of wood, then stamped onto fabric — a traditional art form that Ms. Willcocks, a consummate traveller, fell in love with during one of her many visits to South Asia.

Snapdragon Blue and White Shirt

Snapdragon Blue and White Shirt

“I go to India nearly every year,” she says. “I can’t get enough of it. I travel with close girlfriends, or family, or by myself. My husband and I spent our honeymoon there, paying $5 per night on accommodation! I took my 14-year-old son to India for two weeks last year to tour the factories where the block printing is done. He was fascinated.”

A number of Snapdragon fabrics come from India, too. Khadi, for example, is a silky, lightweight, handspun cloth that was revived by Mahatma Gandhi as an export during the industrial rise of India. Ms. Willcocks uses Khadi for scarves, and especially for tunics — fabulous as lakeside bikini coverups.

Snapdragon is also known for its leather handbags, fabric totes, dupattas, and luxuriously soft cashmere wraps, ponchos and cardigans.

Nantucket – Santa Monica – Muskoka

Snapdragon Tunic

Snapdragon Tunic

The collection is sold at, through craft exhibitions, and in the U.S. at stores in Santa Monica, San Francisco, Berkeley, and naturally, Nantucket.

In Muskoka, Snapdragon has a pop-up shop at SWS Marine. The Lake Rosseau hotspot, situated between Clevelands House and The Rosseau, is also home to Abbey’s Bakehouse, Power Yoga Canada, and Lululemon.

Photos by Beth Hayhurst, courtesy of Snapdragon Designs

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1 comment… add one
  • Pam willcocks April 30, 2016, 3:20 am

    Thanks to “Beth Hayhurst” photography for all of the gorgeous photos & bringing Snapdragon to life!!

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