Cannes: A Sure Sign Summer is Coming to Muskoka

For many of us lovers of Muskoka, mid-May’s rolling out of the red carpet on the far-away, sun-baked shores of the French Riviera signals the start of summer. As Brigitte Bardot, Jodie Foster, Andrea Arnold and the rest of the world’s haute cinephiles gather at Cannes, a seaside town in the South of France, the rest of us receive the signal Canada’s May long weekend is fast approaching. Soon Wimbledon will be upon us, the lakes will warm up, fireworks will light the skies, and time will be nigh to put the boats in the water.

The Festival de Cannes, now in its 69th year, provides some summer — albeit distant — inspiration. (Truly, how many among us will ever walk that diamond-encrusted red Cannes carpet?) But a dash of inspiration never hurt anyone, especially when it’s depicted as it is here in this 69th Festival de Cannes poster designed by Hervé Chigioni and his graphic designer Gilles Frappier.

“The steps, the sea, the horizon,” states film fest press material… all three represent “a man’s ascent towards his dream, in a warm Mediterranean light that turns to gold.” Cannes’ promoters go on to explain: “As an image it is reminiscent of a timeless quote used at the beginning of (the film) Contempt: “Cinema replaces our gaze with a world in harmony with our desires.”

Muskoka’s light often turns to gold, too, especially on warm, windless evenings as the sun sets over our lakes and we treasure its simple riches. Dream on Cannes. Dream on film lovers. Dream on Muskoka. Bring on summer.

Illustration © Lagency, courtesy of

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